Who we are

Since 1980, Ananas stores have offered an unconventional style, recently defined as “Casual Chic,” a style that combines the comfort of Casual wear with the elegance of Chic fashion. The combination of refined yet comfortable garments, the pursuit of products with a strong artisanal component, and the traceability of pieces sourced from the finest manufacturers come together with the pleasure of living in harmony with one’s own tastes, not necessarily tied to current trends, from which one might occasionally take inspiration, but rather from what evokes feelings of pleasure and comfort.